QikKids releases Digital Marketing Guide for childcare services
QikKids has released the Digital Marketing Guide, a value-packed, free content resource for childcare owners and professionals looking for ways to promote their service. The guide provides early learning services with the fundamentals of digital marketing through practical and useful software tips that can help them compete for new families online.
Data from Early Years Research(EYR) shows that centres are struggling to fill spaces after the pandemic and that families are now keener to find care online. The resource is therefore aimed at helping services develop an online presence, especially for those that are more used to traditional marketing strategies and don’t know where to begin. Using research and data from EYR, this concise, information-packed guide provides specific and actionable digital marketing strategies for ECECs.
In the post-COVID market, one of the most innovative ways of connecting with parents is a childcare marketplace with a dedicated listing. The guide introduces centre owners to such a listing and provides ways of maximising parent experience through online channels.
The Space listing platform is one of Australia’s leading digital childcare marketplaces and helps centres manage childcare booking and enquiries via a single dashboard. This makes administration much more manageable for service providers as all enquiries from various online channels are assembled in one convenient location. Space, a secure platform, allows centres to decide how they interact with families while retaining complete control over vacancies, fees and the enrolment process.
- Automate marketing by promoting childcare centres on a dedicated listing
- Streamlining parent-provider communication without needing in-person visits
- Seamlessly collect all parent enquiries and information in one central, cloud-based dashboard
Mark Woodland, CEO of QikKids understands how challenging it is for centres to manage new technology and that they may not have dedicated digital marketing teams or the budget to become competitive online. “With the resources in this guide, we want to show centres that digital marketing can be done in easy, affordable steps that can benefit services of all sizes. When effective digital marketing is combined with our technology, the Space marketplace can help centres fill more vacancies and attract more qualified parents via online channels.”
The Digital Marketing Guide guide is available for download here and contains a childcare marketplace software checklist to help prepare centres for investment in digital solutions.
Space is a childcare listing platform and parent enquiry service built to assist Australian families searching for care. It is integrated with Xplor’s enterprise software suite and is designed to deliver a positive parent experience from enquiry to enrolment. Space offers digital marketing tools to services looking to promote their services and streamlines parent-provider communication to help boost occupancy.
To learn more, visit: https://space.myxplor.com/